About SpiceRoute Horizons

A travel-story platform first. The store is its extension.

SpiceRoute Horizons tells travel and culture stories about Bengal. Everything in our store is merchandise of those stories.

A travel-story platform first. The store is its extension.

We are a travel-story platform first.

SpiceRoute Horizons is a travel and culture storytelling platform about Bengal. We travel across the state and tell its stories: Howrah Bridge at dusk, the bookstalls of College Street, tea in a clay cup, the neighbourhood sweet shop, kantha villages and mornings above the clouds in Darjeeling. You can read those stories in our Travel Stories journal and follow them on our social channels.

The store is an extension of the stories

This store is an extension of the SpiceRoute Horizons platform. Everything we sell here is merchandise of our own travel stories. Each badge, bookmark, luggage tag and phone case is based on a specific story from the journal, and every product page links to the story it comes from. We don't sell general merchandise. If there's no story, there's no product.

How a story becomes a piece

  1. We travel and write. A place, a ritual or a moment becomes a story in the journal.
  2. We design from the story. We use AI as a creative tool, the way a filmmaker uses a camera, and a person finishes every design by hand.
  3. We print it for you. Each piece is printed on demand when you order, so there's no dead stock and less waste.

Who we are

SpiceRoute Horizons is a content brand of IndieRise Research Labs Private Limited, an AI film and content studio incubated at IIT Madras. All SpiceRoute Horizons stories, artwork and designs are original content created by IndieRise, and IndieRise operates this store and sells the merchandise. Seller and contact information.

My Bengal, my story. Thank you for reading our stories, and for carrying one home.

The road is the story. Everything we make is merchandise of it.
SpiceRoute Horizons